George Reynoso, Founder/Owner
How a graduate of Burges High made it big as a Houston DJ, then went to L.A. to open a music store in El Paso.
You might have guessed that George Reynoso’s interest in records started early. You probably wouldn’t guess that at 17, his nickname was “the lunch room deejay.” He played his own records over the intercom in the Burges lunch room. Just ’cause. A lot of kids today might ask, “Where is this guy when we need him?” Well he’s right here in El Paso, but now he’s collecting customers. Of all ages! He’s that guy with the millennium buzz cut you see at All That Music on Lee Trevino and Vista del Sol (Towne Center). And there’s not a lot he doesn’t know about Hip-Hop, the Beatles, Grunge, Iron Butterfly, Disco, the Folk Music Era, Latin Trance, Memphis Soul, Herman’s Hermits or any other music style and its cast of players.
Among other things, George:
- Hosted KTEP’s “El Paso’s Favorite Oldies” in the early ’70s.
- Hosted his own KELP radio show, “92-Nostalgia Place” later in the ’70s.
- Hosted his own “Rock ‘n’ Roll Revue” on Houston’s number one radio station,
KRBE, still later in the ’70s. - Anchored News and Weather at KHTV in Houston as the ’70s were waning.
- Brought El Pasoan’s news reports on KDBC-TV, at the very end of the ’70s.
Now let’s fast forward a bit. In the Fall of 1980, George decided to open a record store for true music fans in El Paso. But he didn’t have any records. So he went to L.A. and hand-picked 800 overstocked oldies and discounted titles from a huge retailer’s outlet. It took him a full week to make the selections. When he opened Nostalgia Records on Montana Avenue, El Paso music fans and fanatics alike welcomed him with open arms – the store was packed with records George knew El Pasoans would love.
Today George is sought after nationally as a pop music historian, as well as your friendly neighborhood music trivia king. But don’t let his easy nature fool you. He’s serious about his store. All That Music is the largest independent music store between Dallas and Phoenix, with 5700 square feet stocked to the rafters (he has a loft with records and CDs he hasn’t even sorted through yet). Among other music-related interests, he produced the classic CD, “Auld Lang Syne: The Ultimate New Year’s Eve Celebration” that has been a steady seller since the Millennium. This collector’s item can be found only at All That Music or the All That Music website during the holidays.
His community involvements have included a ten-year commitment to the El Paso Museum of Art’s Advisory Board, as well as fundraising for the film, “Friends of Rosa Guererro” an affectionate documentary on El Paso’s international traditions. And with all of these interests and accomplishments, he still found time to steam the fake cover off of the Beatle’s “Yesterday and Today” album, and compile classic 45s, like original hits by Elvis Presley and Jerry Lee Lewis on the legendary Sun Record label. That’s a little more than a dedication to music and the arts. That’s a fanatic. Well, who else would you want to run your hometown record store?
Contact George at greynoso@allthatmusic.com.
