All That Music & Video

El Paso, Texas – All That Music & Video (ATMV), El Paso’s most popular independent retailer of new, used and collectible music and video, is moving to a new, larger location that will better accommodate the next phase in the future of the store and the larger industry.

The move will be a transition beginning on March 15 that will take about a month to complete, according to ATMV owner, George Reynoso. “It won’t be an abrupt closing of our current store on Lee Trevino followed immediately by a grand opening,” says Reynoso. “As we complete the physical movement of our inventory, we’ll continue to provide service to our customers and will offer many CDs, LPs, videos, novelty items and collectibles at discounted prices.”

The new ATMV, at 6800 Gateway East across Interstate 10 from Landry’s Sea Food House, will more effectively reach an expanded audience of potential consumers, as well as its base of loyal local customers. Placed within a cluster of hotels near Cielo Vista Mall, the larger store will be an attraction for the many music fans and collectors among tourists traveling along I-10, as well as those visiting from Mexico.

The larger store will also allow ATMV to expand the space allocated to new, pre-owned and collectible LPs, while also increasing the number of CDs and DVDs available. Of course there will also be ample space for the many other collectibles and items that have become as much a part of the store as music and movies. These include pop-culture and music-related posters, apparel, pins, patches, and memorabilia.

In addition to the transition to a new location, ATMV will continue its transition as a business in order to anticipate and contend with continuously oncoming changes in the larger industry. ATMV is a source for many high demand out-of-print, hard-to-find, and Spanish-language titles unavailable in the existing retail market place. Vinyl LPs, which had become nearly obsolete, have made a come back both as collectibles and new music releases by artists and for fans who crave the sound and mystique of this traditional means of playing recorded music. Meanwhile, the market for CDs is also undergoing changes, but ATMV will continue to carry new and pre-owned CDs, especially to meet the consistently high demand for Spanish-language titles in this format.

The new store will also feature improved services including a streamlined process for buying and selling new, pre-owned and collectible music and other items.

“As one of the last independent music stores in existence, we intend to stay way ahead of the curve for our El Paso customers and the new market,” says George Reynoso. “Naysayers claim you can’t be everything to everybody. But when it comes to music and music lovers, we stop at nothing to create an exciting atmosphere and the right product choices for our customers.”

    Go to http://www.allthatmusic.com/category/georges-blog for more details about the move and the new store. Weekly updates will be posted at the store website www.allthatmusic.com.

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Tyler, The Creator “Goblin” 
Released by the XL label in a one-album deal, Goblin is the first widely accessible release from the Odd Future crew, an outlandish alternative hip-hop consortium that was the epitome of underground hip in 2011. With social networking, video sharing, and mixtapes as their tools, Odd Future‘s wild mix of skateboarding culture and scatological rhymes struck a chord with the right-click-and-save crowd, who will be relieved to know that the crew’s leader delivered his aboveground debut without any sign of outside influence. Parents and defenders of good taste should be just as horrified because “God damn I love bitches/Especially when they just suck dick and do dishes” (“Transylvania”) is the way Tyler, the Creator rolls, coming incorrectly in a ski mask, irresponsibly rapping about rape, and with suicidal tendencies: the mindset, not the band. It’s just as ugly as it sounds, and when Tyler tells listeners “this ain’t horrorcore,” it’s followed by an even more ridiculous claim that you can “dig deeper” for proof, but then comes a brilliant line like “She’s the one I’m thinking of when I am beating Richard up” (“Her”), or an incredibly infectious zombie anthem (“Sandwitches”), and suddenly, this Grand Guignol called Goblin lives up to the hype. Just like on his debut mixtape, Bastard, the rapper’s fictional therapist helps tie the tracks together for a decent overall flow, and Tyler’s production is as attractive as ever, contrasting his disgusting rhymes and gruff voice with subdued, sometimes serene beats that echo and creep. While the album is a revolutionary object in that such fantastic filth was born and flourished outside the corporate — and even indie — music industry, production is about the only thing to be objective about, as everything else is polarizing and preaching to the converted. Odd Future? Odd Freakshow is more like it, but if you’ve ever wondered what an inspired mash of Three 6 Mafia, Pharell Williams, and Kool Keith would sound like if they absolutely hated you, then Goblin is the sweet pain you crave.

Tyler, The Creator “Goblin” available at ATMV!

El Paso, Texas – All That Music & Video (ATMV), El Paso’s largest and most popular independently-owned music retailer has updated its brand name and logo.  This update reflects the latest changes in the marketplace and the evolution of the store’s identity in response to those changes, according to owner George Reynoso.  Founded in 1980 as Nostalgia Records and renamed Nostalgia Records & Tapes in 1985, the original names of the store represented how music was bought and sold at that time.  By the time a major name change and distinctive colorful new logo introduced All That Music in 1994, almost all music sales were in the CD format.

The next stage in the evolution of the store was a significant expansion of inventory to include new and used movies on DVD.   As video became a greater part of sales, it was added to the brand and logo in 2007 and All That Music & Video became the new identity.  Most recently, ATMV was remodeled and the vinyl LP section greatly expanded to accommodate a resurgence of interest in LPs among both younger and older consumers.  At the same time, ATMV began to focus more directly on the store’s importance as the go-to-store to find new, used and collectible vinyl LPs, CDs, and DVDs.  Just as vinyl LPs gave way to more advanced technologies, CDs and DVDs will soon be replaced and become more “collectible.”   Therefore, “Collector’s Marketplace” has been added to the All That Music & Video brand and re-designed logo in order to reflect the role that the store will play in the marketplace of the future.

All That Music & Video – “Collector’s Marketplace” is much more than just a store selling products that are available elsewhere.  It is a unique place to buy or sell the highest quality new, used and collectible vinyl LPs, CDs and DVDs, and find the latest pop culture posters and novelty items.

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