El Paso, Texas – All That Music & Video (ATMV), El Paso’s most popular independent retailer of new, used and collectible music and video, is moving to a new, larger location that will better accommodate the next phase in the future of the store and the larger industry.
The move will be a transition beginning on March 15 that will take about a month to complete, according to ATMV owner, George Reynoso. “It won’t be an abrupt closing of our current store on Lee Trevino followed immediately by a grand opening,” says Reynoso. “As we complete the physical movement of our inventory, we’ll continue to provide service to our customers and will offer many CDs, LPs, videos, novelty items and collectibles at discounted prices.”
The new ATMV, at 6800 Gateway East across Interstate 10 from Landry’s Sea Food House, will more effectively reach an expanded audience of potential consumers, as well as its base of loyal local customers. Placed within a cluster of hotels near Cielo Vista Mall, the larger store will be an attraction for the many music fans and collectors among tourists traveling along I-10, as well as those visiting from Mexico.
The larger store will also allow ATMV to expand the space allocated to new, pre-owned and collectible LPs, while also increasing the number of CDs and DVDs available. Of course there will also be ample space for the many other collectibles and items that have become as much a part of the store as music and movies. These include pop-culture and music-related posters, apparel, pins, patches, and memorabilia.
In addition to the transition to a new location, ATMV will continue its transition as a business in order to anticipate and contend with continuously oncoming changes in the larger industry. ATMV is a source for many high demand out-of-print, hard-to-find, and Spanish-language titles unavailable in the existing retail market place. Vinyl LPs, which had become nearly obsolete, have made a come back both as collectibles and new music releases by artists and for fans who crave the sound and mystique of this traditional means of playing recorded music. Meanwhile, the market for CDs is also undergoing changes, but ATMV will continue to carry new and pre-owned CDs, especially to meet the consistently high demand for Spanish-language titles in this format.
The new store will also feature improved services including a streamlined process for buying and selling new, pre-owned and collectible music and other items.
“As one of the last independent music stores in existence, we intend to stay way ahead of the curve for our El Paso customers and the new market,” says George Reynoso. “Naysayers claim you can’t be everything to everybody. But when it comes to music and music lovers, we stop at nothing to create an exciting atmosphere and the right product choices for our customers.”
Go to http://www.allthatmusic.com/category/georges-blog for more details about the move and the new store. Weekly updates will be posted at the store website www.allthatmusic.com.
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