All That Music changes its name !

The longtime industry leader of locally-based music retailers in El Paso is undergoing a major change due to the today's fast-changing marketplace.

All That Music & Video is the new name of the store that over the years has been the city's favorite store for popular and specialty music.

According to owner George Reynoso, adding "Video" to the well-established "All That Music" name reflects a natural and necessary re-branding of his business. "Years ago we sold music on 45 and LP vinyl and cassettes. Then the business changed to the point where we mostly sold CDs. With the digital age upon us consumers have found new or alternate methods of acquiring music so making new and used DVDs a much greater part of our merchandising is part of our evolving business model. The name change is in recognition of this new reality. We're also expanding our sales of non-music items in-store, while at the same time doing more and more of our sales of all product, including music, online." http://www.thestore24.com/allthatmusic

All That Music & Video is by no means abandoning its loyal customer base of music fans. "We will continue to be the local source for music, including hard-to-find items and oldies," says Reynoso, "in fact we plan to give our longtime & loyal customers, many of them baby-boomers, even better service than we have before. We're broadening our base, while at the same time directing new efforts and attention towards our core customers."

All That Music & Video's "5 for $20.00 MIX"

The “5 for $20 MIX” is our way of saying “thanks” to our customers who buy multiple CDs and DVDs when they visit All That Music & Video.

We have a section of the store with hundreds of CDs & DVDs priced at just $4.95. When you choose any 5 CDs or 5 DVDs, or a combination of CDs & DVDs totaling 5, you pay only $20 every day, all the time at All That Music & Video.

These are mostly previously owned CDs & DVDs, but they all come with our “no questions asked 7-day guarantee.” This special “5 for $20 MIX” section offers you a chance to browse until you find just the right 5 selections. Look closely and you’ll find CDs by popular and lesser known artists, as well as some top-rated films on DVD that you might not expect to find for just $4.95 each or 5 for $20.

You might ask, why not buy these CDs and DVDs online instead of at All That Music & Video for the same, or maybe an even lower price? You might be able to do so, but you might also have to bid on the CDs & DVDs on ebay to get a lower price. Add the price of shipping and then wait for snail mail to deliver it to you.

All That Music & Video constantly buys entire collections of CDs and DVDs on the internet so that you can come into the store and find a $4.95 CD or DVD, or a “5 for $20 MIX” to take home and enjoy right away.