RECORD STORE DAY 2012
5th Annual event celebrates uniqueness of record stores
Grand Opening of new All That Music & Video location
Hourly giveaway of rare collectible records
10% Discount on all non-sale items in store
10 am to 9 pm Saturday, April 21
El Paso, Texas – All That Music & Video (ATMV), El Paso’s largest and most popular independently-owned record store, will participate in the nationwide celebration of the 5th annual “Record Store Day” on Saturday, April 21. This year’s event will be especially significant because it will also be the Grand Opening of the newly relocated ATMV at 6800 Gateway East.
All That Music & Video, like similar stores all over the U.S., is a unique business that has a special place in the local culture, as well as in the lives of individual music lovers. There are few other retail businesses that provide customers with sheer entertainment and joy in the way that record stores do. Many icons of the music world such as Bruce Springsteen and Paul McCartney actively support Record Store Day and advocate for the survival of record stores due to the enjoyment they have experienced by frequenting them throughout their lives. A recent book, Record Store Days (Sterling Publishing, 2009), includes the story of R.E.M.’s Peter Buck, who tells of volunteering at the age of 13 to work for free at a record store in Atlanta, Georgia in exchange for discounts on records and an opportunity to be a part of the environment. It was there that he met Michael Stipe, a frequent visitor to the store who like Buck was interested in starting a band.
It has long been expected that record stores would become obsolete, especially due to the advent of the internet and online sales of music. However, in recent years there has been a resurgence of interest in record stores and the purchase of CDs and even vinyl LPs, which not long ago were expected to die out. The comeback of record stores has occurred in part due to music enthusiasts who want to be able to physically browse for product that they may hold in their hands. Audiophiles and many consumers in general consider the sound quality of CDs and vinyl LPs to be superior to that of compressed downloaded music. Billboard reports that in recent years, the sale of vinyl records has increased by over 180%. Fans of classic rock that prefer vinyl versions and younger consumers who want new releases by current artists on LP have been responsible for this increase. There is also increased interest in CDs, which as long as ten years ago many had predicted would go extinct. As used CDs become rarer, they increase in value and many CDs are now collectibles.
This year’s Record Store Day at All That Music & Video will be the Grand Opening of the newly relocated store at 6800 Gateway East (I-10 to Airway exit) with increased floor space for CDs, LPs, video, posters and novelty items. All non-sale items will be 10% OFF the regular price. There will be hourly drawings for rare collectible vinyl LPs and 45 rpm records by artists including The Beatles, Bob Dylan, Nirvana, The Doors, Pink Floyd, John Lennon, Janis Joplin, and Syd Barrett. See all the details on the prizes HERE!
Go to recordstoreday.com for information about the nationwide celebration of Record Store Day and to allthatmusic.com to learn more about the Grand Opening of the new ATMV.
Open: Mon-Thur 10 am to 8 pm ▪ Fri-Sat 10 am to 9 pm ▪ Sunday 12 noon to 6 pm
6800 Gateway East (from I-10 take Airway exit to Gateway East)
El Paso, Texas 79915
915-594-9900







